To all of you iPhone and iTouch users out there: a new shopping app has been introduced from designer Tommy Hilfiger. This free app is available now and it lets users browse the Tommy Hilfiger collection and make purchases directly from the online catalog. There are other apps available that have “shopping functions,” letting users browse websites, etc. But Tommy Hilfiger, who partnered with Art Technology Group, Inc. (ATG) to produce this app, is one of the few that allows shoppers to put items in a digital shopping cart, either to purchase now or save for later.
Although this isn’t a new concept, there are few apps on the iPhone and iTouch that work this way. I’m sure that in the very near future, other designers and companies will follow the lead of Tommy Hilfiger and create apps themselves. Who wouldn’t want shopping to be quicker and easier?