A new wave of technology is taking over the way that we shop. Scientific technology and brain scans are being used to entice shoppers to buy products, as well as figure out what consumers want. Stores that are using sensory imagery to persuade customers include Abercrombie and Fitch and Hollister. If you’ve ever spent time in either of these stores, you know that there is a specific smell associated with the company, as well as dim lighting and loud music. The stores have concluded that their customers respond the best to those elements and are persuaded to buy more products when entering the stores.
Scientific marketing helps certain stores stand out from other stores during the economic recession. If these companies want to make more money, they need to find ways to appeal to their customers, rather than just with the look of their products.
I don’t know how I feel about brain scans and having the store know everything that I want; but I do think that appealing to the senses is important because it makes the consumer want to stay and shop. If a store doesn’t smell good to you, why would you want to shop there?
Let me know your thoughts about brain scans and sensory technology. Creepy or fabulous?