Wednesday, November 11, 2009

Burberry Perfects the "Art of the Trench"

We all know that Burberry makes fabulous trench coats, and has been since the early 20th century.  And now the historic company has added a new concept to their business plan: a social networking site.  Art of the Trench is an online forum for people who love Burberry trench coats.  Visitors can explore the history of the company and of the trench, and they can also share their personal pictures showing their love for the Burberry trench.   Other people can comment on the pictures and pick their favorites.  It's a fun way for Burberry lovers to share their stories through pictures.  As the website states, "Art of the Trench is a living document of the trench coat and the people who wear it."  Art of the Trench is a great marketing tool for the company, and a good way for visitors to see the history of Burberry and how it is still popular today.


  1. That's really cool. I like the music. Now if they only lowered their prices. But hey, then again, I guess if they lowered the price they couldn't afford the marketing. Decisions, decisions.

  2. I agree, the music adds to the atmosphere of the website. And, yes, the coats may be expensive, but they last for a long time and are a good investment for anyone looking for a great coat.